Specialist in motorsport and sports communications, marketing and partner activation
ABOUT ME
With more than 15 years’ experience working for an array of global brands, I am a communications, marketing and partner activation professional, specialising in the areas of motorsport, automotive and sports.
I am fortunate enough to have worked with so many different companies, championships and athletes during this time, but it’s my connection to the all-electric Formula E series that I’m perhaps most regarded for. As the first ever staff member back in early 2013, I played a pivotal role in launching the category, building and shaping its communications strategy, and helping it achieve the global recognition it now enjoys.
More recently, my Formula E path led me to head up the communications for the Envision Virgin Racing team where I’ve been instrumental in developing its sustainability strategy, as well as broadening its non-motorsport appeal.
Prior to all this, my career originated from a background in journalism before breaking into motorsport PR with the BTCC and my work with Renault UK and RenaultSport. After this, I joined Jonathan Palmer's MSV to become the press officer and FIA Media Delegate for the FIA Formula 2 Championship before moving to Formula E where I also continued my FIA duties.
I have also worked for sports activation agency Crunch Communications consulting on a variety of projects, most notably for Shell and activating its sponsorship around the Shell Eco-marathon, Scuderia Ferrari F1 and the Hyundai World Rally Team.
I am immensely proud of all I have achieved and pride myself on hard work, delivering results, the utmost attention to detail and being very easy to work with.
SERVICES
PR AND COMMUNICATIONS STRATEGY
DIGITAL CONTENT GENERATION
EVENT MANAGEMENT
SPONSORSHIP MANAGEMENT AND ACTIVATION
TALENT LIAISON
COPYWRITING
SUSTAINABILITY CONSULTATION
CLIENTS
LAUNCH EVENTS
Organising large scale events, launches and press conferences is a particular passion of mine and one I have many years experience in. One of my favourite was the first unveiling of the new Formula E car during the Frankfurt Motor Show, attended by FIA President Jean Todt.
“Tom is literally the glue that holds everything together and an absolute pleasure to work with. He knows how to get the most out of people, be it big interviews or small pieces for a sponsor, and always ensures everything runs smoothly.”
Sam Bird
FORMULA E DRIVER, PANASONIC JAGUAR RACING
